A lot of people today think the more a European luxury sedan costs, the more desirable it is. That’s why some European car makers get away with charging outrageously high prices.
1984 Volvo 240 Ad: Fall in Love in 6.8 Seconds Flat
Fall in Love in 6.8 Seconds Flat
1981 Volvo 240: Bear Some Relationship
The ad states: FOR PEOPLE WHO ACTUALLY BELIEVE A CAR’S PRICE SHOULD BEAR SOME RELATIONSHIP TO ITS WORTH. There are, fortunately, still some people in the world who can discern the difference between a car that’s worth the money and
1981 Volvo Bertone: In Time Its Price
The text of this ad states: IN TIME ITS PRICE WILL SEEM INSIGNIFICANT THE FACE OF ITS VALUE. There are very few things today still being made to uncompromising standards of quality. This is one of them. The Bertone Coupe
1979 Volvo 240: Cars People Swear By
The title of this ad states: CARS PEOPLE SWEAR BY. NOT AT. “iloff,l’@)44tV-6I” If that’s what you have to say about the last new car you bought, you’re not alone. More and more people today are thinking less and less
1993 Volvo 850 Ad: Uncle Olaf
The title of the ads states: This is Not Your Uncle Olaf’s Volvo.
1974 Volvo 240 Ad: Power Struggle
I like the whole concept of this ad. Volvo is actually using the text of this ad to explain an engineering concept. This is something that I do not believe you would find in today’s car ads. The text of
1975 Volvo 160 Ad: Luxury is Built In
The title of this ad states:Luxury is Built in. Not Tacked On.
1985 Volvo 240: As Viewed from a BMW 318i
The text of this ad states: THE VOLVO TURBO AS MOST COMMONLY VIEWED FROM A BMW 318i The posterior of a Volvo Turbo may not be its most attractive feature, but it’s the one BMW 318i owners will be seeing
1985 Volvo 240: In 2000 A.D., While Today’s Volvos are Still Roaming the Earth
This ad has always been one of my favorites. I like the way the 240 is positioned in the lower corner. It just makes me want to drive one again. The text of this ad states: IN 2000 A.D., WHILE
